As part of the Corporate Company Builder Otto Group Digital Solutions, we identify, build and establish new and attractive business models in the retail service sector to shape the digital future of the Otto Group.
We take the principles of venture capital combined with best practices from the startup world to further corporate innovation. We avoid chasing trends or reacting to hype and drive to create real value with our products. We are not measured by financial return and instead strive to build sustainable businesses.
Liquid Labs is neither a pure fund nor an incubator.
Liquid Labs is neither a startup nor a corporate.
Liquid Labs is the innovation lab for corporate strategy.
We are not a venture capital fund, nor do we invest in external teams or companies. Liquid Labs is structured as a separate entity of the Otto Group, a worldwide operating retail and service group, and we are focused on building products for the group. We source our own ideas and this means we are attending industry events and speaking with our contacts to generate ideas.
Our team is made up of people with technical and business skill sets, located under one roof. Although our projects are independent businesses with their own teams, everyone is working for the benefit of Liquid Labs. Although we do have the ability to spin out projects and raise external venture capital, our priority remains to generate products for the Otto Group.
We are passionate about building new products and companies. As an innovation lab we work closely together with our corporate partners, offering the flexibility of a startup environment. We avoid corporate bureaucracy as well as restrictions and enable our business partners to create new product innovations. We take ideas from the sectors financial technology as well as logistics and turn them into products.